Built around farmers. Looking toward the future.
Abad Limited plans to connect communication, information and supply coordination between farmers, buyers and local entrepreneurs. Our vision is for farmers to develop their own identity and brand alongside their products.
Our vision
Modernize Bangladesh’s agricultural sector through data-driven technology and build a self-sustaining ecosystem where smallholder farmers and everyday buyers across all 64 districts can participate in a strong, transparent and commercially viable network.
Our mission
Create direct farmer-buyer communication channels that can reduce reliance on intermediaries.
Develop technology-enabled supply chains, contract farming and smart logistics.
Help farmers develop a distinct brand identity through a multi-brand ecosystem.
Principles that guide our plans
Farmer focus
Respect producer identity, needs and decisions.
Clear information
Explain products, processes and terms clearly.
Accessible technology
Support participation with Bangla language and simple experiences.
Local collaboration
Coordinate with local entrepreneurs, farmers and buyers.
Planning a sustainable business model
Abad plans to build revenue from platform services, trading, logistics and field initiatives under clearly communicated terms.
Platform fees
Applicable commission or subscription-based services.
Trading margin
Revenue from sourcing and selling agricultural products on agreed terms.
Logistics & technology services
Transport coordination and supply of relevant technology tools.
Sponsorship & initiatives
Approved field initiatives and relevant sponsorship collaborations.
Chief Executive Officer
Guiding Abad Limited's corporate vision, enterprise strategy, and long-term ecosystem partnerships.
রুবায়েত হোসেন
Chief Executive Officer
Scope & Vision
Leads Abad’s vision, business direction and growth, with a focus on long-term relationships between farmers, institutional buyers and ecosystem collaborators.
- ✓Set the long-term strategy for a data-led platform that helps farmers develop independent brands.
- ✓Develop B2B relationships and supply agreements with agro-businesses, corporations, restaurant chains and supermarkets.
- ✓Build relationships with potential funding platforms and sponsors for Krishijatra and field initiatives.
- ✓Lead Abad’s brand strategy and promotion of its multi-brand ecosystem.